{"id":30427,"date":"2026-07-14T20:10:56","date_gmt":"2026-07-14T20:10:56","guid":{"rendered":"https:\/\/www.latribunedufaso.net\/?p=30427"},"modified":"2026-07-14T20:13:17","modified_gmt":"2026-07-14T20:13:17","slug":"burkina-faso-le-mccat-lance-zama-dor-le-nouveau-concours-dexcellence-en-communication-et-publicite","status":"publish","type":"post","link":"https:\/\/www.latribunedufaso.net\/?p=30427","title":{"rendered":"Burkina Faso : Le MCCAT lance \u00ab ZAMA D’OR \u00bb, le nouveau concours d’excellence en communication et publicit\u00e9"},"content":{"rendered":"

\u200eLe Minist\u00e8re de la Communication, de la Culture, des Arts et du Tourisme (MCCAT) a officiellement lanc\u00e9, le 14 juillet 2026 \u00e0 Ouagadougou, le concours national d’excellence en communication et publicit\u00e9 d\u00e9nomm\u00e9 \u00ab ZAMA D’OR \u00bb<\/em>. L’annonce a \u00e9t\u00e9 faite au cours d’une conf\u00e9rence de presse anim\u00e9e par le Secr\u00e9taire g\u00e9n\u00e9ral du MCCAT, B\u00e8tamou Fid\u00e8le Aymar Tamini. Cette initiative vise \u00e0 instituer un cadre national de reconnaissance et de promotion de l’excellence dans les m\u00e9tiers de la communication et de la publicit\u00e9. <\/strong><\/p>\n

\u200e\u00c0 cette occasion, le Secr\u00e9taire g\u00e9n\u00e9ral a salu\u00e9 le professionnalisme et l’engagement des acteurs de la communication et de la publicit\u00e9, avant de rappeler que, dans le contexte actuel de reconqu\u00eate et de r\u00e9silience nationale, la communication constitue un levier strat\u00e9gique de mobilisation citoyenne et de d\u00e9veloppement. Il a soulign\u00e9 que le concours \u00ab ZAMA D’OR \u00bb<\/strong><\/em> entend promouvoir une saine \u00e9mulation entre les professionnels, encourager les meilleures pratiques et mettre en valeur des productions porteuses des valeurs citoyennes, culturelles et endog\u00e8nes.\u00a0<\/p>\n

\"Le<\/a>
Secr\u00e9taire g\u00e9n\u00e9ral du MCCAT, B\u00e8tamou Fid\u00e8le Aymar Tamini – Ph. DR<\/figcaption><\/figure>\n

\u200eIl a \u00e9galement expliqu\u00e9 que l’appellation \u00ab ZAMA \u00bb<\/strong> <\/em>rend hommage \u00e0 la premi\u00e8re entreprise de publicit\u00e9 cr\u00e9\u00e9e au Burkina Faso, reconnue en son temps pour la qualit\u00e9 de ses r\u00e9alisations. \u00c0 travers ce choix, le minist\u00e8re souhaite inscrire cette nouvelle distinction dans la continuit\u00e9 de l’histoire de la communication burkinab\u00e8.\u00a0<\/p>\n

\u200eLe concours est ouvert aux agences de communication l\u00e9galement reconnues ainsi qu’aux professionnels de la communication des administrations publiques, des structures parapubliques et des entreprises priv\u00e9es. Les \u0153uvres en comp\u00e9tition devront avoir \u00e9t\u00e9 r\u00e9alis\u00e9es et diffus\u00e9es entre le 1er janvier et le 31 d\u00e9cembre 2025. Les candidatures seront re\u00e7ues du 20 juillet au 3 ao\u00fbt 2026, de 08 heures \u00e0 15 heures 30, \u00e0 la Direction g\u00e9n\u00e9rale de la Communication et des M\u00e9dias (DGCM), \u00e0 Ouagadougou. Les productions destin\u00e9es \u00e0 la presse en ligne et aux m\u00e9dias sociaux devront \u00eatre transmises \u00e0 l’adresse \u00e9lectronique dgcm@communication-culture.gov.bf\u00a0<\/p>\n

\"Le<\/a>
Une vue des participants \u00e0 la conf\u00e9rence de presse – Ph. DR<\/figcaption><\/figure>\n

\u200eAfin de garantir la cr\u00e9dibilit\u00e9 du concours, des jurys ind\u00e9pendants seront constitu\u00e9s et aucune distinction ne sera attribu\u00e9e aux \u0153uvres ayant obtenu une note inf\u00e9rieure \u00e0 14\/20. Les laur\u00e9ats seront r\u00e9compens\u00e9s le 09 octobre 2026, \u00e0 l’occasion de \u00ab La Nuit du Communicateur \u00bb,<\/strong><\/em> organis\u00e9e en marge des Universit\u00e9s Africaines de la Communication de Ouagadougou (UACO), pr\u00e9vues du 7 au 9 octobre 2026.\u00a0<\/p>\n

\u200eR\u00e9pondant aux questions des journalistes, le Secr\u00e9taire g\u00e9n\u00e9ral a indiqu\u00e9 que le \u00ab ZAMA D’OR \u00bb<\/strong> <\/em>marque la relance d’une distinction exclusivement d\u00e9di\u00e9e aux m\u00e9tiers de la communication, avec une organisation sp\u00e9cifique et des jurys compos\u00e9s de professionnels du secteur. Il a \u00e9galement pr\u00e9cis\u00e9 que des partenaires pourront accompagner le minist\u00e8re, notamment pour le financement des prix sp\u00e9ciaux.\u00a0<\/p>\n

\n

Lire aussi >>\u00a0Communication territoriale : La DRCCAT des Tannounyan renforce son accompagnement des communes<\/a><\/p>\n<\/blockquote>\n

\u200eLa conf\u00e9rence de presse a \u00e9galement \u00e9t\u00e9 marqu\u00e9e par la pr\u00e9sentation de l’identit\u00e9 visuelle et du slogan du concours par le Directeur g\u00e9n\u00e9ral de la Communication et des M\u00e9dias, le Camarade Salifou Ouarma. Les hommes et femmes de m\u00e9dias ont \u00e9t\u00e9 invit\u00e9s \u00e0 jouer pleinement leur r\u00f4le dans la promotion du \u00ab ZAMA D’OR \u00bb<\/strong><\/em> et de contribuer \u00e0 la mobilisation des acteurs du secteur.\u00a0<\/p>\n

\u200eLatribunedufaso.net<\/strong><\/p>\n

\u200eSource : DCRP \/ MCCAT<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u200eLe Minist\u00e8re de la Communication, de la Culture, des Arts et du Tourisme (MCCAT) a officiellement lanc\u00e9, le 14 juillet 2026 \u00e0 Ouagadougou, le concours national d’excellence en communication et publicit\u00e9 d\u00e9nomm\u00e9 \u00ab ZAMA D’OR \u00bb. L’annonce a \u00e9t\u00e9 faite au cours d’une conf\u00e9rence de presse anim\u00e9e par le Secr\u00e9taire g\u00e9n\u00e9ral du MCCAT, B\u00e8tamou Fid\u00e8le Aymar Tamini. Cette initiative vise \u00e0 instituer un cadre national de reconnaissance et de promotion de l’excellence dans les m\u00e9tiers de la communication et de la publicit\u00e9.<\/p>\n","protected":false},"author":5,"featured_media":30430,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,1,30],"tags":[39,1142,2244],"class_list":["post-30427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-une","category-actu","category-art-et-culture","tag-latribunedufaso-net","tag-universites-africaines-de-la-communication-de-ouagadougou-uaco","tag-zama-dor"],"yoast_head":"\nBurkina Faso : Le MCCAT lance \u00ab ZAMA D'OR \u00bb, le nouveau concours d'excellence en communication et publicit\u00e9 - La Tribune du Faso<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.latribunedufaso.net\/?p=30427\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Burkina Faso : Le MCCAT lance \u00ab ZAMA D'OR \u00bb, le nouveau concours d'excellence en communication et publicit\u00e9 - La Tribune du Faso\" \/>\n<meta property=\"og:description\" content=\"\u200eLe Minist\u00e8re de la Communication, de la Culture, des Arts et du Tourisme (MCCAT) a officiellement lanc\u00e9, le 14 juillet 2026 \u00e0 Ouagadougou, le concours national d’excellence en communication et publicit\u00e9 d\u00e9nomm\u00e9 \u00ab ZAMA D’OR \u00bb. 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