{"id":22939,"date":"2025-08-23T15:08:22","date_gmt":"2025-08-23T15:08:22","guid":{"rendered":"https:\/\/www.latribunedufaso.net\/?p=22939"},"modified":"2025-08-23T15:08:22","modified_gmt":"2025-08-23T15:08:22","slug":"financement-et-viabilite-des-medias-la-drccat-du-kadiogo-en-concertation-avec-les-acteurs","status":"publish","type":"post","link":"https:\/\/www.latribunedufaso.net\/?p=22939","title":{"rendered":"Financement et viabilit\u00e9 des m\u00e9dias : La DRCCAT du Kadiogo en concertation avec les acteurs"},"content":{"rendered":"

La Direction r\u00e9gionale de la communication, de la culture, des arts et du tourisme (DRCCAT) du Kadiogo a organis\u00e9, le 22 ao\u00fbt 2025 \u00e0 Ouagadougou, un cadre de concertation avec des responsables de m\u00e9dias. L\u2019objectif \u00e9tait d\u2019\u00e9changer sur les opportunit\u00e9s offertes par les nouveaux produits du Fonds d\u2019appui \u00e0 la presse priv\u00e9e (FAPP) pour am\u00e9liorer la performance et la viabilit\u00e9 \u00e9conomique des entreprises m\u00e9diatiques.<\/strong><\/p>\n

Deux communications ont marqu\u00e9 les travaux. Il s’agit de, \u00ab Les produits du FAPP : un appui pour des entreprises plus performantes \u00bb<\/strong><\/em>, anim\u00e9e par le Directeur des affaires juridiques et du contentieux au FAPP, Sibid\u00e9 Geoffroy L\u00e9man, et \u00ab Le devoir d\u2019information et la rentabilit\u00e9 financi\u00e8re des m\u00e9dias \u00bb<\/strong><\/em>, pr\u00e9sent\u00e9e par le Directeur de r\u00e9daction des \u00c9ditions Sidwaya, Jean Marie To\u00e9.<\/p>\n

\"La<\/a>
Les responsables des m\u00e9dias ont particip\u00e9 \u00e0 la concertation sur ma viabilit\u00e9 \u00e9conomique des m\u00e9dias – Ph. A. Kiendrebeogo<\/figcaption><\/figure>\n

Les pistes propos\u00e9es aux m\u00e9dias<\/h3>\n

Jean Marie To\u00e9 a invit\u00e9 les organes de presse \u00e0 repenser leur mod\u00e8le \u00e9conomique afin d\u2019assurer leur rentabilit\u00e9. Selon lui, \u00ab un m\u00e9dia est avant tout une entreprise particuli\u00e8re \u00bb<\/strong><\/em> et son financement d\u00e9pend largement de la qualit\u00e9 de sa gestion. Pour ce faire, il recommande aux m\u00e9dias de produire un contenu \u00e9ditorial \u00ab vendable \u00bb<\/strong><\/em> et attractif, d\u2019int\u00e9grer les TIC dans leur fonctionnement, surtout pour les m\u00e9dias classiques.<\/p>\n

\"La<\/a>
Le Directeur de r\u00e9daction des \u00c9ditions Sidwaya, Jean Marie To\u00e9 – Ph. A. Kiendrebeogo<\/figcaption><\/figure>\n

Il recommande aux m\u00e9dias de se regrouper en groupes de presse pour mutualiser les ressources, de se structurer avec un service commercial et marketing formel, charg\u00e9 d\u2019accro\u00eetre le chiffre d\u2019affaires, de prospecter de nouveaux clients, de fid\u00e9liser la client\u00e8le et de n\u00e9gocier des contrats . Il leur recommande \u00e9galement de plaider pour un all\u00e8gement fiscal, au regard de leur mission de service public.<\/p>\n

\"La<\/a>
Photo de famille des participants – Ph. A. Kiendrebeogo<\/figcaption><\/figure>\n

\u00catre comp\u00e9titif pour acc\u00e9der aux financements<\/h3>\n

Pour sa part, Sibid\u00e9 Geoffroy L\u00e9man a livr\u00e9 quelques conseils pratiques afin de permettre aux m\u00e9dias d\u2019\u00eatre \u00e9ligibles et comp\u00e9titifs pour les financements du FAPP et d\u2019autres organismes. Il a sugg\u00e9r\u00e9 aux participants de mettre \u00e0 jour leurs documents administratifs et juridiques (r\u00e9c\u00e9piss\u00e9, agr\u00e9ment, bilan financier, etc.), de renforcer les capacit\u00e9s du personnel en montage de projets et gestion financi\u00e8re, de nouer des partenariats avec des ONG ou m\u00e9dias internationaux, entre autres.\u00a0<\/p>\n

\"La<\/a>
Le Directeur provincial de la communication, de la culture, des arts et du tourisme du Kadiogo, Barth\u00e9l\u00e9my Kabor\u00e9 – Ph. A. Kiendrebeogo<\/figcaption><\/figure>\n

Il faut noter que les travaux ont \u00e9t\u00e9 conduits par le Directeur provincial et la Directrice r\u00e9gionale de la communication, de la culture, des arts et du tourisme du Kadiogo, respectivement Barth\u00e9l\u00e9my Kabor\u00e9 et No\u00eblle Octavie Neya\/Ou\u00e9draogo. Le Directeur provincial s\u2019est dit satisfait de l\u2019initiative. \u00ab Parmi les id\u00e9es, on peut toujours en profiter \u00bb,<\/strong><\/em> a-t-il d\u00e9clar\u00e9, tout en r\u00e9affirmant la disponibilit\u00e9 de la DRCCAT \u00e0 accompagner les m\u00e9dias dans leur mission d\u2019information.<\/p>\n

Rosana Astride KIENDREBEOGO\u00a0<\/strong><\/p>\n

Latribunedufaso.net<\/strong><\/p>\n

Lire aussi >> Adoption de l\u2019IA dans le journalisme : La Direction r\u00e9gionale de la communication du Centre renforce les capacit\u00e9s d\u2019une trentaine de journalistes\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

La Direction r\u00e9gionale de la communication, de la culture, des arts et du tourisme (DRCCAT) du Kadiogo a organis\u00e9, le 22 ao\u00fbt 2025 \u00e0 Ouagadougou, un cadre de concertation avec des responsables de m\u00e9dias. L\u2019objectif \u00e9tait d\u2019\u00e9changer sur les opportunit\u00e9s offertes par les nouveaux produits du Fonds d\u2019appui \u00e0 la presse priv\u00e9e (FAPP) pour am\u00e9liorer la performance et la viabilit\u00e9 \u00e9conomique des entreprises m\u00e9diatiques.<\/p>\n","protected":false},"author":5,"featured_media":22943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,1,8],"tags":[860,117,39,84],"class_list":["post-22939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-une","category-actu","category-societe","tag-economie-des-medias","tag-fapp","tag-latribunedufaso-net","tag-medias"],"yoast_head":"\nFinancement et viabilit\u00e9 des m\u00e9dias : La DRCCAT du Kadiogo en concertation avec les acteurs - La Tribune du Faso<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.latribunedufaso.net\/?p=22939\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Financement et viabilit\u00e9 des m\u00e9dias : La DRCCAT du Kadiogo en concertation avec les acteurs - La Tribune du Faso\" \/>\n<meta property=\"og:description\" content=\"La Direction r\u00e9gionale de la communication, de la culture, des arts et du tourisme (DRCCAT) du Kadiogo a organis\u00e9, le 22 ao\u00fbt 2025 \u00e0 Ouagadougou, un cadre de concertation avec des responsables de m\u00e9dias. 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