{"id":19816,"date":"2025-04-04T11:59:26","date_gmt":"2025-04-04T11:59:26","guid":{"rendered":"https:\/\/www.latribunedufaso.net\/?p=19816"},"modified":"2025-04-05T13:28:47","modified_gmt":"2025-04-05T13:28:47","slug":"1ere-edition-du-forum-des-nouveaux-medias-moov-africa-presente-ses-services-adaptes-pour-le-developpement-des-plateformes-numeriques","status":"publish","type":"post","link":"https:\/\/www.latribunedufaso.net\/?p=19816","title":{"rendered":"1ere \u00e9dition du Forum des nouveaux m\u00e9dias : Moov Africa pr\u00e9sente ses services adapt\u00e9s pour le d\u00e9veloppement des plateformes num\u00e9riques"},"content":{"rendered":"<p><strong>La premi\u00e8re \u00e9dition du Forum des nouveaux m\u00e9dias se tient du 03 au 05 avril 2025 \u00e0 Ouagadougou. Plusieurs partenaires accompagnent l\u2019\u00e9v\u00e9nement dont Moov Africa. Son responsable des services \u00e0 valeur ajout\u00e9e, Mamadou Idogo a anim\u00e9 une communication sur le th\u00e8me : <em>\u00ab Quel type de technologies pour les nouveaux m\u00e9dias ? \u00bb <\/em><\/strong><!--more--><\/p>\n<p>Dans son intervention, il a pr\u00e9sent\u00e9 les technologies que les nouveaux m\u00e9dias peuvent utiliser pour se d\u00e9velopper. Il a \u00e9galement pr\u00e9sent\u00e9 les services technologiques de Moov Africa d\u00e9velopp\u00e9s pour ces derniers.<\/p>\n<h3>Les technologies au service des nouveaux m\u00e9dias<\/h3>\n<p>Selon lui, les nouveaux m\u00e9dias englobent toutes les plateformes li\u00e9es \u00e0 l&rsquo;internet. Pour optimiser leur fonctionnement, plusieurs technologies sont \u00e0 leur disposition. Les CMS (Content Management System) comme WordPress, Joomla ou Drupal facilitent la gestion. Il y a aussi l\u2019optimisation SEO et la publication des contenus. Le streaming et la VOD (Youtube, Twitch) permettent, quant \u00e0 eux, une large diffusion en direct ou \u00e0 la demande, garantissant une accessibilit\u00e9 sur divers supports.<\/p>\n<figure id=\"attachment_19818\" aria-describedby=\"caption-attachment-19818\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.latribunedufaso.net\/wp-content\/uploads\/2025\/04\/IMG_20250403_143503_086-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19818\" src=\"https:\/\/www.latribunedufaso.net\/wp-content\/uploads\/2025\/04\/IMG_20250403_143503_086-scaled.jpg\" alt=\"Panel 3 du forum des nouveaux m\u00e9dias, 3 au 5 avril 2025\" width=\"2560\" height=\"1920\" srcset=\"https:\/\/www.latribunedufaso.net\/wp-content\/uploads\/2025\/04\/IMG_20250403_143503_086-scaled.jpg 2560w, https:\/\/www.latribunedufaso.net\/wp-content\/uploads\/2025\/04\/IMG_20250403_143503_086-300x225.jpg 300w, https:\/\/www.latribunedufaso.net\/wp-content\/uploads\/2025\/04\/IMG_20250403_143503_086-1024x768.jpg 1024w, https:\/\/www.latribunedufaso.net\/wp-content\/uploads\/2025\/04\/IMG_20250403_143503_086-768x576.jpg 768w, https:\/\/www.latribunedufaso.net\/wp-content\/uploads\/2025\/04\/IMG_20250403_143503_086-1536x1152.jpg 1536w, https:\/\/www.latribunedufaso.net\/wp-content\/uploads\/2025\/04\/IMG_20250403_143503_086-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><figcaption id=\"caption-attachment-19818\" class=\"wp-caption-text\">Le responsable des services \u00e0 valeur ajout\u00e9e au D\u00e9partement marketing et communication de Moov Africa, Mamadou Idogo &#8211; Ph. I. Tapsoba<\/figcaption><\/figure>\n<p>D\u2019autres outils jouent \u00e9galement un r\u00f4le crucial dans la performance des nouveaux m\u00e9dias, a-t-il ajout\u00e9. En effet, les logiciels de veille m\u00e9diatique (Google Alerts, Mention, Brandwatch) assurent un suivi des tendances et du contenu en ligne. Les plateformes de media planning comme Hootsuite et Meta Business Suite facilitent la gestion des campagnes publicitaires. L\u2019intelligence artificielle (ChatGPT, Midjourney\u2026) offre des possibilit\u00e9s d\u2019analyse et de personnalisation de contenu.<\/p>\n<h3>Des services de Moov Africa pour les nouveaux m\u00e9dias<\/h3>\n<p>Moov Africa offres plusieurs services adapt\u00e9s aux besoins des nouveaux m\u00e9dias, selon Mamadou Idogo. Le paiement mobile et la blockchain favorisent la mon\u00e9tisation des contenus via des abonnements premium.<\/p>\n<blockquote>\n<p>Lire aussi &gt;&gt; <a href=\"https:\/\/www.latribunedufaso.net\/?p=19808\">Financement des m\u00e9dias \u00e0 l\u2019\u00e8re du num\u00e9rique : Le Forum des nouveaux m\u00e9dias pose le d\u00e9bat<\/a><\/p>\n<\/blockquote>\n<p>En plus, pour assurer une connexion rapide et stable, Moov Africa met \u00e0 disposition des r\u00e9seaux haut d\u00e9bit (Fibre optique, 4G). La t\u00e9l\u00e9phonie mobile offre \u00e9galement des services USSD et SMS permettant de faciliter l\u2019acc\u00e8s \u00e0 l\u2019information (service de presse via *335#).<\/p>\n<p>Le panel a \u00e9t\u00e9 mod\u00e9r\u00e9 par la Directrice r\u00e9gionale de la Communication, de la Culture, des Arts et du Tourisme du Centre, Noelle Octavie Neya\/Ou\u00e9draogo.<\/p>\n<p><strong>Issouf TAPSOBA <\/strong><\/p>\n<p><strong>latribunedufaso.net<\/strong><\/p>\n<figure id=\"attachment_19812\" aria-describedby=\"caption-attachment-19812\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.latribunedufaso.net\/wp-content\/uploads\/2025\/04\/whatsapp_image_2025-04-03_at_22.46_06-59e3f.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19812\" src=\"https:\/\/www.latribunedufaso.net\/wp-content\/uploads\/2025\/04\/whatsapp_image_2025-04-03_at_22.46_06-59e3f.jpg\" alt=\"Panel 2 du forum des nouveaux m\u00e9dias, 3 au 5 avril 2025\" width=\"600\" height=\"452\" srcset=\"https:\/\/www.latribunedufaso.net\/wp-content\/uploads\/2025\/04\/whatsapp_image_2025-04-03_at_22.46_06-59e3f.jpg 600w, https:\/\/www.latribunedufaso.net\/wp-content\/uploads\/2025\/04\/whatsapp_image_2025-04-03_at_22.46_06-59e3f-300x226.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><figcaption id=\"caption-attachment-19812\" class=\"wp-caption-text\">Une vue des participants aux panels eu Forum &#8211; Ph. Lefaso.net<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>La premi\u00e8re \u00e9dition du Forum des nouveaux m\u00e9dias se tient du 03 au 05 avril 2025 \u00e0 Ouagadougou. Plusieurs partenaires accompagnent l\u2019\u00e9v\u00e9nement dont Moov Africa. Son responsable des services \u00e0 valeur ajout\u00e9e, Mamadou Idogo a anim\u00e9 une communication sur le th\u00e8me : \u00ab Quel type de technologies pour les nouveaux m\u00e9dias ? \u00bb<\/p>\n","protected":false},"author":5,"featured_media":19817,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,1,8],"tags":[862,812,39,861],"class_list":["post-19816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-une","category-actu","category-societe","tag-fibre-optique","tag-forum-des-nouveaux-medias","tag-latribunedufaso-net","tag-moov-africa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>1ere \u00e9dition du Forum des nouveaux m\u00e9dias : Moov Africa pr\u00e9sente ses services adapt\u00e9s pour le d\u00e9veloppement des plateformes num\u00e9riques - La Tribune du Faso<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.latribunedufaso.net\/?p=19816\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"1ere \u00e9dition du Forum des nouveaux m\u00e9dias : Moov Africa pr\u00e9sente ses services adapt\u00e9s pour le d\u00e9veloppement des plateformes num\u00e9riques - La Tribune du Faso\" \/>\n<meta property=\"og:description\" content=\"La premi\u00e8re \u00e9dition du Forum des nouveaux m\u00e9dias se tient du 03 au 05 avril 2025 \u00e0 Ouagadougou. Plusieurs partenaires accompagnent l\u2019\u00e9v\u00e9nement dont Moov Africa. Son responsable des services \u00e0 valeur ajout\u00e9e, Mamadou Idogo a anim\u00e9 une communication sur le th\u00e8me : \u00ab Quel type de technologies pour les nouveaux m\u00e9dias ? \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.latribunedufaso.net\/?p=19816\" \/>\n<meta property=\"og:site_name\" content=\"La Tribune du Faso\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LatribuneduFaso\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-04T11:59:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-05T13:28:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.latribunedufaso.net\/wp-content\/uploads\/2025\/04\/IMG_20250403_143444_499-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Issouf Tapsoba\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Issouf Tapsoba\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.latribunedufaso.net\\\/?p=19816#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.latribunedufaso.net\\\/?p=19816\"},\"author\":{\"name\":\"Issouf Tapsoba\",\"@id\":\"https:\\\/\\\/www.latribunedufaso.net\\\/#\\\/schema\\\/person\\\/e54e64c5778a7e72cf80a318b7a622b0\"},\"headline\":\"1ere \u00e9dition du Forum des nouveaux m\u00e9dias : Moov Africa pr\u00e9sente ses services adapt\u00e9s pour le d\u00e9veloppement des plateformes num\u00e9riques\",\"datePublished\":\"2025-04-04T11:59:26+00:00\",\"dateModified\":\"2025-04-05T13:28:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.latribunedufaso.net\\\/?p=19816\"},\"wordCount\":457,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.latribunedufaso.net\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.latribunedufaso.net\\\/?p=19816#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.latribunedufaso.net\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/IMG_20250403_143444_499-scaled.jpg\",\"keywords\":[\"Fibre optique\",\"Forum des nouveaux m\u00e9dias\",\"latribunedufaso.net\",\"Moov Africa\"],\"articleSection\":[\"A la une\",\"Actualit\u00e9\",\"Soci\u00e9t\u00e9\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.latribunedufaso.net\\\/?p=19816#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.latribunedufaso.net\\\/?p=19816\",\"url\":\"https:\\\/\\\/www.latribunedufaso.net\\\/?p=19816\",\"name\":\"1ere \u00e9dition du Forum des nouveaux m\u00e9dias : Moov Africa pr\u00e9sente ses services adapt\u00e9s pour le d\u00e9veloppement des plateformes num\u00e9riques - 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