{"id":19808,"date":"2025-04-04T10:54:57","date_gmt":"2025-04-04T10:54:57","guid":{"rendered":"https:\/\/www.latribunedufaso.net\/?p=19808"},"modified":"2025-04-05T11:18:02","modified_gmt":"2025-04-05T11:18:02","slug":"financement-des-medias-a-lere-du-numerique-le-forum-des-nouveaux-medias-pose-le-debat","status":"publish","type":"post","link":"https:\/\/www.latribunedufaso.net\/?p=19808","title":{"rendered":"Financement des m\u00e9dias \u00e0 l\u2019\u00e8re du num\u00e9rique : Le Forum des nouveaux m\u00e9dias pose le d\u00e9bat"},"content":{"rendered":"

\u00ab Regard crois\u00e9 sur le financement des nouveaux m\u00e9dias \u00bb<\/em>, c\u2019est sur ce th\u00e8me que s\u2019est tenu le deuxi\u00e8me panel de la premi\u00e8re \u00e9dition du Forum des nouveaux m\u00e9dias, organis\u00e9 du 03 au 05 avril 2025 \u00e0 Ouagadougou. Le panel a \u00e9t\u00e9 anim\u00e9 par le consultant en communication, Cheikh Omar Bandaogo et le Directeur des affaires juridiques et contentieux du Fonds d\u2019appui \u00e0 la presse priv\u00e9e (FAPP), Lehman Sibid\u00e9. <\/strong><\/p>\n

Au Burkina Faso, la presse priv\u00e9e rencontre des difficult\u00e9s \u00e9conomiques causant souvent la fermeture de certains m\u00e9dias. Au regard du r\u00f4le central qu’elle joue dans le renforcement de la d\u00e9mocratie, l\u2019Etat a d\u00e9cid\u00e9 d’octroyer \u00e0 la presse priv\u00e9e une subvention.<\/p>\n

Le Fonds d\u2019appui \u00e0 la presse priv\u00e9e (FAPP) a donc \u00e9t\u00e9 cr\u00e9\u00e9 pour remplir cette mission. Il met \u00e0 la disposition des m\u00e9dias priv\u00e9s des m\u00e9canismes financiers pour assurer leur viabilit\u00e9.<\/p>\n

\"Panel<\/a>
Le Directeur des affaires juridiques et contentieux du Fonds d\u2019appui \u00e0 la presse priv\u00e9e (FAPP), Lehman Sibid\u00e9 – Ph. I. Tapsoba<\/figcaption><\/figure>\n

Dans son intervention, le Directeur des affaires juridiques et contentieux du FAPP Lehman Sibid\u00e9 a pr\u00e9sent\u00e9 deux dispositifs majeurs : la subvention annuelle de l\u2019\u00c9tat et des cr\u00e9dits \u00ab \u00e0 des taux d\u00e9fiant toute concurrence (4%) \u00bb<\/strong><\/em>.<\/p>\n

La subvention est destin\u00e9e aux entreprises de presse priv\u00e9e de droit burkinab\u00e8, non confessionnelles et non affili\u00e9es \u00e0 un parti politique. Les b\u00e9n\u00e9ficiaires doivent disposer d\u2019une r\u00e9daction structur\u00e9e et \u00eatre en r\u00e8gle vis-\u00e0-vis de leurs obligations fiscales et sociales. Pour les nouveaux m\u00e9dias, des crit\u00e8res sp\u00e9cifiques s\u2019ajoutent, notamment \u00eatre un pure player (m\u00e9dia exclusivement en ligne) et publier quotidiennement avec au moins deux journalistes professionnels, a ajout\u00e9 M. Sibid\u00e9.<\/p>\n

\"Panel<\/a>
Une vue des participants aux panels eu Forum – Ph. Lefaso.net<\/figcaption><\/figure>\n

Selon lui, les cr\u00e9dits propos\u00e9s par le FAPP aux m\u00e9dias priv\u00e9s sont destin\u00e9s \u00e0 renforcer la tr\u00e9sorerie, d\u2019acqu\u00e9rir du mat\u00e9riel ou de financer des investissements. Les montants varient de 1 \u00e0 9 millions FCFA pour le cr\u00e9dit de tr\u00e9sorerie, 5 \u00e0 50 millions FCFA pour le cr\u00e9dit d\u2019\u00e9quipement et jusqu\u2019\u00e0 300 millions FCFA pour les cr\u00e9dits d\u2019investissement (projets collectifs). Sont \u00e9ligibles, les entreprises de presse priv\u00e9e burkinab\u00e8 disposant d\u2019un projet structurant.<\/p>\n

Cependant, la question du mod\u00e8le \u00e9conomique des m\u00e9dias reste cruciale \u00e0 l\u2019\u00e8re du num\u00e9rique. Le consultant en communication, Cheikh Omar Bandaogo a fait sa communication sur le sous-th\u00e8me : \u00ab Quel mod\u00e8le \u00e9conomique des m\u00e9dias \u00e0 l\u2019\u00e8re du num\u00e9rique ? \u00bb.<\/strong><\/em><\/p>\n

\"Panel<\/a>
Le consultant en communication, Cheikh Omar Bandaogo – Ph. I. Tapsoba<\/figcaption><\/figure>\n

Il rappelle que le mod\u00e8le classique reposait sur la vente de journaux, la facturation des reportages et les revenus publicitaires. Ce mod\u00e8le, qui a longtemps fonctionn\u00e9, est aujourd\u2019hui boulevers\u00e9 par l\u2019essor des plateformes num\u00e9riques. Les annonceurs, qui constituaient une source majeure de financement, se tournent d\u00e9sormais vers des espaces o\u00f9 ils peuvent mieux mesurer leur audience.<\/p>\n

Cette mutation a plong\u00e9 de nombreux m\u00e9dias dans une double crise. En interne, on observe une multiplication des supports avec des contenus peu diff\u00e9renci\u00e9s, ce qui entraine une perte de confiance du public. En externe, la conjoncture \u00e9conomique et la baisse des revenus publicitaires aggravent la situation.<\/p>\n

Pour y rem\u00e9dier, M. Bandaogo a propos\u00e9 des pistes de solutions. Il s\u2019agit notamment de la transformation \u00e9ditoriale (sp\u00e9cialisation du m\u00e9dia), du recours au freelance et du changement de p\u00e9riodicit\u00e9 pour r\u00e9duire les charges.<\/p>\n

Par ailleurs, les m\u00e9dias peuvent diversifier leurs sources de revenus en nouant des partenariats \u00e9ditoriaux, en soumettant des projets aux organisations internationales ou en adoptant un syst\u00e8me d\u2019abonnement.<\/p>\n

L\u2019ouverture du capital, la mon\u00e9tisation des pages sur les r\u00e9seaux sociaux et l\u2019ajout d\u2019activit\u00e9s annexes comme une agence de communication ou l\u2019organisation d\u2019\u00e9v\u00e9nements sont autant de strat\u00e9gies propos\u00e9es par le Cheikh Omar Bandaogo pour assurer une meilleure p\u00e9rennit\u00e9 financi\u00e8re des m\u00e9dias \u00e0 l\u2019\u00e8re du num\u00e9rique.<\/p>\n

\n

Lire aussi >> R\u00e9gulation des nouveaux m\u00e9dias et cyber s\u00e9curit\u00e9 : Le CSC et la BCLCC posent le d\u00e9bat dans un contexte de d\u00e9fis s\u00e9curitaire<\/a><\/p>\n<\/blockquote>\n

Le panel a \u00e9t\u00e9 mod\u00e9r\u00e9 par Abdoulaye Tao, Conseiller au Conseil sup\u00e9rieur de la communication. Il a soulign\u00e9 la pertinence du th\u00e8me qui permettra aux acteurs des m\u00e9dias de trouver des strat\u00e9gies pour faire face aux difficult\u00e9s \u00e9conomiques.<\/p>\n

Issouf TAPSOBA<\/strong><\/p>\n

latribunedufaso.net<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00ab Regard crois\u00e9 sur le financement des nouveaux m\u00e9dias \u00bb, c\u2019est sur ce th\u00e8me que s\u2019est tenu le deuxi\u00e8me panel de la premi\u00e8re \u00e9dition du Forum des nouveaux m\u00e9dias, organis\u00e9 du 03 au 05 avril 2025 \u00e0 Ouagadougou. Le panel a \u00e9t\u00e9 anim\u00e9 par le consultant en communication, Cheikh Omar Bandaogo et le Directeur des affaires juridiques et contentieux du Fonds d\u2019appui \u00e0 la presse priv\u00e9e (FAPP), Lehman Sibid\u00e9.<\/p>\n","protected":false},"author":5,"featured_media":19811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,1,8],"tags":[860,812,39],"class_list":["post-19808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-une","category-actu","category-societe","tag-economie-des-medias","tag-forum-des-nouveaux-medias","tag-latribunedufaso-net"],"yoast_head":"\nFinancement des m\u00e9dias \u00e0 l\u2019\u00e8re du num\u00e9rique : Le Forum des nouveaux m\u00e9dias pose le d\u00e9bat - La Tribune du Faso<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.latribunedufaso.net\/?p=19808\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Financement des m\u00e9dias \u00e0 l\u2019\u00e8re du num\u00e9rique : Le Forum des nouveaux m\u00e9dias pose le d\u00e9bat - La Tribune du Faso\" \/>\n<meta property=\"og:description\" content=\"\u00ab Regard crois\u00e9 sur le financement des nouveaux m\u00e9dias \u00bb, c\u2019est sur ce th\u00e8me que s\u2019est tenu le deuxi\u00e8me panel de la premi\u00e8re \u00e9dition du Forum des nouveaux m\u00e9dias, organis\u00e9 du 03 au 05 avril 2025 \u00e0 Ouagadougou. 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