{"id":12185,"date":"2024-03-13T15:43:14","date_gmt":"2024-03-13T15:43:14","guid":{"rendered":"https:\/\/www.latribunedufaso.net\/?p=12185"},"modified":"2024-03-13T15:43:14","modified_gmt":"2024-03-13T15:43:14","slug":"commune-de-ouagadougou-tenue-dun-atelier-de-reflexion-sur-la-publicite","status":"publish","type":"post","link":"https:\/\/www.latribunedufaso.net\/?p=12185","title":{"rendered":"Commune de Ouagadougou : Tenue d’un atelier de r\u00e9flexion sur la publicit\u00e9\u00a0"},"content":{"rendered":"

Dans la matin\u00e9e de ce mercredi 13 mars 2024, a eu lieu \u00e0 Ouagadougou, un atelier visionnaire de r\u00e9flexion sur la publicit\u00e9. <\/span>L’initiative est celle de la mairie de Ouagadougou, en collaboration avec l’Agence de d\u00e9veloppement \u00e9conomique urbain et Publicitaire Associ\u00e9e.\u00a0<\/span><\/strong>
<\/p>\n

Elle vise \u00e0 assainir le domaine publicitaire, renforcer le professionnalisme, et prot\u00e9ger les consommateurs contre les publicit\u00e9s mensong\u00e8res, inad\u00e9quates et interdites sachant que les campagnes publicitaires et les professions de la publicit\u00e9 sont rigoureusement encadr\u00e9es par des textes l\u00e9gislatifs et r\u00e8glementaires au Burkina.\u00a0<\/p>\n

\"\"<\/a>Ayant r\u00e9uni des acteurs cl\u00e9s du secteur pour discuter des enjeux cruciaux qui influent directement sur le paysage publicitaire au Burkina Faso, cet atelier a d\u00e9but\u00e9 par la pr\u00e9sentation des r\u00e9sultats d’une \u00e9tude commandit\u00e9e par la Mairie de Ouagadougou. Cette pr\u00e9sentation met en lumi\u00e8re des probl\u00e8mes pr\u00e9occupants tels que l’occupation anarchique des espaces publicitaires, l’implantation non autoris\u00e9e des panneaux publicitaires, le non-respect des r\u00e8gles d’identification, et bien d’autres d\u00e9fis qui entravent le secteur.<\/p>\n

Le pr\u00e9sident de la d\u00e9l\u00e9gation sp\u00e9ciale de la commune de Ouagadougou, Maurice KONATE, a pr\u00e9sid\u00e9 la rencontre. A cette occasion, Il a soulign\u00e9 l’importance de la participation active des intervenants pour \u00e9laborer des solutions concr\u00e8tes. De plus, Il a insist\u00e9 sur la n\u00e9cessit\u00e9 de renforcer le professionnalisme, d’assainir le domaine publicitaire, et de garantir un environnement sain et \u00e9quitable pour tous les acteurs impliqu\u00e9s.<\/p>\n

\u00ab\u00a0Les d\u00e9fis d\u00e9j\u00e0 identifi\u00e9s n\u00e9cessitent aujourd’hui une collaboration continue entre les acteurs du secteur, les autorit\u00e9s locales et les professionnels de la publicit\u00e9. Ensemble, nous pouvons surmonter les obstacles, renforcer les r\u00e8gles et promouvoir des pratiques exemplaires pour \u00e9lever notre industrie \u00e0 de nouveaux sommets\u00a0\u00bb, a laiss\u00e9 entendre le pr\u00e9sident de la d\u00e9l\u00e9gation sp\u00e9ciale Maurice Konat\u00e9.<\/p>\n

\"\"<\/a>Pour finir, cet atelier marque le d\u00e9but d’une nouvelle \u00e8re pour le secteur de la publicit\u00e9 \u00e0 Ouagadougou. Les participants sont appel\u00e9s \u00e0 mettre en \u0153uvre les id\u00e9es et les solutions \u00e9mergentes, afin de construire un secteur publicitaire florissant et responsable au Burkina Faso.<\/p>\n

\"\"<\/a>La r\u00e9ussite de ces initiatives d\u00e9pendra de l’engagement collectif en faveur d’une publicit\u00e9 responsable, respectueuse des normes, et b\u00e9n\u00e9fique pour l’ensemble de la communaut\u00e9.<\/p>\n

Latribunedufaso.net\u00a0<\/strong><\/p>\n

Source: DCRP_CO<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Dans la matin\u00e9e de ce mercredi 13 mars 2024, a eu lieu \u00e0 Ouagadougou, un atelier visionnaire de r\u00e9flexion sur la publicit\u00e9. L’initiative est celle de la mairie de Ouagadougou, en collaboration avec l’Agence de d\u00e9veloppement \u00e9conomique urbain et Publicitaire Associ\u00e9e.\u00a0<\/p>\n","protected":false},"author":5,"featured_media":12187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,1,8],"tags":[],"class_list":["post-12185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-une","category-actu","category-societe"],"yoast_head":"\nCommune de Ouagadougou : Tenue d'un atelier de r\u00e9flexion sur la publicit\u00e9\u00a0 - La Tribune du Faso<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.latribunedufaso.net\/?p=12185\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commune de Ouagadougou : Tenue d'un atelier de r\u00e9flexion sur la publicit\u00e9\u00a0 - La Tribune du Faso\" \/>\n<meta property=\"og:description\" content=\"Dans la matin\u00e9e de ce mercredi 13 mars 2024, a eu lieu \u00e0 Ouagadougou, un atelier visionnaire de r\u00e9flexion sur la publicit\u00e9. 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